Luka Nikolic Design

Selected work

Projects built to make complex things feel clear, useful, and easier to trust.

Recon

Design system ready for AI implementation.

Full design system used for "vibecoding" an application so it keeps design consistency.

Design system preview image

Casper

Redesigning the mattresses landing page and promo sales experience.

A Canadian mattress brand redesign that turned the product page into a conversion-focused landing page and a promo-driven sales experience.

Casper mattress landing page preview showing product storytelling and promotional sales layout

PrimeStyle

A jewelry e-commerce store with a 46% increase in conversion rate.

An outdated e-commerce store was redesigned to increase conversion rate and improve the user experience.

PrimeStyle e-commerce preview showing jewelry product interface

MV Augusta

Helping an Italian motorcycle brand reach a younger audience.

Website experience focused on introducing younger audiences to MV Augusta through accessories, e-bikes, and scooters.

MV Augusta website preview showing accessories, e-bikes, and scooters